Boots No7 Advanced Retinol New Eye, Night & Hand Cream


Following the success of the Pure Retinol Night Eye Cream, Pure Retinol Night Cream, and Pure Retinol Hand Cream, No7 is now expanding its range to include Pure Retinol Night Cream, Pure Retinol Night Cream, and Pure Retinol Hand Cream to address all skin care needs.

If you liked BootsNo7 Advanced Retinol 1.5 percent Complex Night Concentrate, you’ll want to keep reading since they’ve just released a new line of Pure Retinol products that will revolutionize your skin and address a variety of ailments.

Boots and No7 are now proud to announce the new Pure Retinol Collection, which can be used individually or in combination in a full retinol regimen – with 93 percent of women seeing even better results when using the new No7 Pure Retinol Night Eye Cream and No7 Pure Retinol Night Cream together with No7 Advanced Retinol 1.5 percent Complex Night Concentrate.

There’s also a new No7 Pure Retinol Hand Cream that hydrates hands for up to eight hours and minimizes the appearance of fine lines and wrinkles.

The expanded range is developed with lower, active amounts of retinol to provide a broad variety of visible anti-aging benefits across numerous skin types and ethnicities, addressing skin issues ranging from acne to hyperpigmentation, fine wrinkles, and dullness.

Since its inception last year, the No7 Advanced Retinol 1.5 percent Complex Night Concentrate has been the fastest-selling single product on Boots.com ever, with one sold every 1.8 seconds, and it is still the most popular Retinol product in Boots today.

“Retinol is the gold standard ingredient in skincare, but there are some misunderstandings that it cannot be used on darker skin tones,” said Dija Ayodele, creator of Black Skin Directory.

“All skin cells, regardless of ethnicity or tone, have specific receptors that function in tandem with Retinol to activate and plump your collagen and elastin stores, remove discoloration, and smooth the texture of your skin.

It’s fantastic to see a brand like No7 leading the way in making Retinol available and accessible to everyone with the introduction of its new Pure Retinol range.”


Despite the fact that there is still work to be done, color cosmetics have led us to feel that beauty, in general, has evolved toward being truly inclusive; however, diversity within the skincare sector must be prioritized.

No7 discovered that 56% of persons with darker complexion did not feel represented by the skincare industry’s products and/or ads geared for them.

As a result, No7 is aiming to improve inclusivity and education in the skincare business, beginning with a 121 percent increase in the number of individuals with Black, Asian, Mixed, and other non-White skin tones in its consumer testing panel since June of last year.

As part of its industry-leading training program, Skin School, the company has also trained its 1,600 Beauty Advisors with a CIBTAC approved ‘Uniqueness of Skin’ curriculum, which has been advised on by third-party experts such as the University of Manchester and aesthetician Dija Ayodele.


The module investigates biological and physical variances across all skin types, ages, races, and skin issues to provide each consumer with guidance and knowledge targeted to their specific needs.

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