Jennifer Aniston Breaks Into Haircare with the Launch of Brand LolaVie

Jennifer Aniston’s new haircare line, as told by the star herself: “I’ve been working on it for a long time.”

Jennifer Aniston has launched her own haircare line!

Less than a week after the actor, producer, and beauty queen, 52, took to Instagram to tease that “something’s coming”, today, she launches LolaVie, with the launch of her 99 percent naturally-derived Glossing Detangler ($25).

“I’ve been working on this for a long time,” the Morning Show actress says a week before unveiling her first product to the public. “I got the bug to go behind the curtain and figure out hair product development years ago.”

Aniston enlisted the help of Amy Sachs and Joel Ronkin, who created some of her fragrances, to embark on this journey. They are now her LolaVie co-founders. “It was like a match made in heaven when they moved on to create their own business,” she says of her now co-founders.

Aniston drew inspiration for the brand’s name from her childhood in California. “When I first arrived and purchased my first car, a used car, someone asked me, ‘What did you name it?’ ‘Is that something you do?’ I asked, looking at them.

And they said, ‘Uh, yeah!’ So I named my car Lola on the spur of the moment. Maybe it’s because I like that song [“Whatever Lola Wants” by Sarah Vaughan].

Then, every time I came over, they’d say, ‘Lola’s here.’ So it just kind of became a nickname for me anytime I showed up [somewhere].”

For a timeless and sophisticated aesthetic, Aniston chose basic black-and-white packaging. When it came to product creation, she had several aims in mind, the most important of which was: “How can we offer nourishment to hair that is severely damaged and goes through the wear and tear that mine has gone through?” she asks.

“That’s what we concentrated on, and it was something we were all really particular about. It had to be completely flawless.”

Aniston took the process seriously and solicited the help of her male and female pals to perfect it. “Every time we had a new formula, I’d give it to my friends because they all have different types of hair, and it was really good to hear feedback from them.”

The end result is a cruelty-free, vegan solution rich in naturally sourced components (including mending chia seed) and free of gluten, parabens, preservatives, phthalates, silicones, and sulfates.

Aniston refers to the detangler as “the Swiss Army Knife” of hair products due to its several benefits, which include preserving hair from heat damage and increasing shine — and has reduced her process to three steps as a result: shampooing, conditioning, and a few spritzes of this.

It’s the ideal product for the actress, who characterizes her wavy hair as having “300 personalities.”

“There isn’t a single thread that is performing the same thing. And it’s always been a difficulty for me since I was a child. Actually, I feel like [this is] retribution since I used to have this amazing head of hair that was long, straight, and down to my waist. And I’d always wanted to cut it, but my mother would never let me.

‘When you’re 13, you can do whatever you want,’ she remarked. And it was the worst mistake I’d ever done because I severed it all “She admits it. “I believe I may have hit the Dorothy Hamill!”

She claims that from that point forward, “Growing it and keeping it healthy has always been a challenge. So, it’s been my thorn, for sure, which is why facing a hair product head-on and saying, ‘Let’s develop something fantastic,’ feels really natural for me.”

And, despite the fact that Aniston’s hair has been a Hollywood beauty obsession for almost two decades, the actress says she sticks to “what makes me feel the most comfortable.”

“I’m a sucker for a nice blowout. Hairstyles have never been one of my strong suits. I just want to feel comfortable in my own flesh at the end of the day, regardless of what I’m wearing.”

Aniston has been able to maintain her low-key demeanor throughout the last year.

“It was lovely not to have to put on makeup or use a blow dryer on your hair and instead just lather it with conditioners. That simplicity appealed to me.

But now that we’ve begun to venture out into the world, I’ve forgotten how to put on makeup, do my hair, or choose what clothing to wear! I was at a loss for what to wear to my first meal. Completely perplexed “she claims.

She chuckles “‘Oh, I’m in heels,’ I thought when I finally had my act together. Observe this.’ And when I arrived at the residence, the first thing they said was, ‘Could you please take your shoes off?’ For the first time in a year, I’m wearing heels. And I was like, ‘Wait, what?'”

Aniston hopes to release more hair products after they match her criteria, and she thinks this is just the beginning of her beauty goals. “Right now, it’s hair, but I’ve got a lot of other ideas brewing in my head. Nothing seems to be off-limits to me.”

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