What is a keratin treatment and Brazilian blowout?

Hair keratin treatments are a great way to improve the appearance of damaged or thinning hair. Most women want thicker, fuller-looking hair, but unfortunately, they don’t always get what they pay for.

The term ‘keratin protein’ refers to a protein that makes up the outer layer of our hair. Our bodies produce keratin proteins, which give us strong hair. Unfortunately, these natural proteins break down over time from environmental damage (like chemical exposure) and aging, causing hair to become thinner and frizzy. The good news is that hair keratin treatments can help repair this damage and restore hair strength and shine.

Keratin treatments are effective at strengthening the bonds between damaged strands of hair. They also encourage new growth, helping to prevent further thinning. If you want the best results possible, look for a professional who uses high-quality ingredients.

Brazilian Blowout vs. Keratin Treatment: What’s the Difference?

Christina B., the owner of Rita Hazan Salon in New York City, says that both treatments are effective at keeping your strands sleek and frizz-free. But there are some key differences between the two.

The most obvious difference is price. “A Brazilian blowout costs about $150,” she explains. “Keratin treatments start around $200.”

But beyond the cost, there are several other factors to consider. For example, the type of keratin used varies depending on whether you’re getting a straightening treatment or a curly-smoothing treatment. And even within those categories, there are different types of keratins.

In addition, Christina notes that each treatment requires a certain amount of maintenance. “You don’t want to wash your hair every day because it could dry out your scalp,” she warns. “And you definitely don’t want to use heat tools too often, because that can damage your hair.”

So how do you know which treatment is best for you? Christina recommends starting with a consultation with your stylist. “They’ll help you decide which style suits your face shape and texture best, and they’ll recommend a product that works well with your hair,” she says.

What to expect during your first visit

For both types of appointments, you’ll start off by meeting with the stylist to discuss your needs and goals. They’ll ask questions like “How long do you want your hair?” and “Do you prefer straight or curly?”

At either type of appointment, the process begins with clarifying the hair to remove any buildup, then lightly towel drying it. Next, the stylist applies the solution to the whole head, avoiding the scalp. Afterward, the stylist combs through the hair section by section, applying the solution evenly throughout.

The next step is to flat iron the hair to lock in the solution. Once the flat ironing is complete, your hair will be blown dry to help set the product.

Next, your hair will need another styling session. Depending on what you’re getting treated with, your stylist might use a round brush to apply the solution to the roots, then blow-dry the solution into the hair, or just blowdry the solution into your hair without touching the roots.

Finally, your hair will be finished with a final blow dry.

Brazilian Blowout Care & Maintenance

A Brazilian blowout lasts anywhere from one month to five months, according to Vidov. She recommends clients follow specific steps to maintain the look.

1. Use sulfate-free shampoo and conditioning products.

2. Avoid getting wet during the process.

3. Don’t use too much product.

4. Wash it out regularly.

5. Do not brush your hair while it’s still damp.

6. If you’re planning on coloring your hair, wait six weeks after having a blowout.

7. After a few months, you’ll want to start styling again to keep the length and volume.


The procedure begins with a thorough cleansing of the scalp and ends with a conditioning treatment. You can choose either a deep cleanse or a light cleanse depending on how much you want to exfoliate. After cleansing, the hair is conditioned with a moisturizing formula. This step ensures that the keratin protein bonds properly with the hair shaft. Next, the hair is treated with a special solution containing sulfate-free shampoos and conditioners. These products are designed to penetrate the cuticle layer of the hair and help strengthen it. Finally, the hair is dried with a diffuser and blown out until completely dry.


After a keratin treatment hair is smoother, shinier, and straighter than ever. The frizz is eliminated for up to three months. The hair looks healthier and stronger.

The Brazilian blowout treatment makes your curly locks frizz-free, smooth, shiny, and easy to style. It keeps your naturally curly hair looking its best without making them feel stiff or crunchy.

You’ll find styling with straighteners and blow dryers easier and produce better results than before. Keratin treatments are recommended every six weeks.


The Brazilian Blowout is a popular permanent color treatment offered by salons across the world. This type of treatment involves coloring the hair and sealing it into place with a protein formula, which makes it resistant to heat styling and chemical treatments.

After a keratin treatment, you are required to wait 72 hours before washing out the product. During this period, you are asked to keep the product in your hair without touching it. If you do touch it, you risk damaging the seal and ruining the entire process.

You are also advised to refrain from exercising, bathing, swimming, sleeping, eating, drinking alcohol, or smoking during the 72-hour waiting window. These activities could potentially break down the protein bond.

When you finally wash out the product, you are allowed to shampoo your hair and use products normally. However, you cannot style your hair until the next day.


Hair keratin treatments are an effective way to treat hair loss

There are many different kinds of treatments available depending on the type of hair loss

Keratins are proteins found in all animals including humans


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